A recent Forbes article cited a survey in which 74% of respondents indicated that a data-driven marketing strategy provided a competitive advantage in customer engagement or loyalty. While surveys can …
Buy (Don’t Build) Reference Data Management
As of 2015, Reference Data Management has clearly become a master data domain commensurate to CUSTOMER and PRODUCT master for many organisations. The impact of poor or non-existent reference data …
- Page 2 of 2
- 1
- 2