Today’s business world changes at a breathtaking pace — even agile enterprises must work hard to keep up. And just as rapidly, companies are uncovering new competitive advantages through the …
Is Your Data Driving You in the Wrong Direction?
A recent Forbes article cited a survey in which 74% of respondents indicated that a data-driven marketing strategy provided a competitive advantage in customer engagement or loyalty. While surveys can …
Buy (Don’t Build) Reference Data Management
As of 2015, Reference Data Management has clearly become a master data domain commensurate to CUSTOMER and PRODUCT master for many organisations. The impact of poor or non-existent reference data …
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